Apoc

Woke up and saw this on the news today, as the "Hot video on the internet".

At first I just thought "Hrm, not the first song in the last 10 years the be popular and be called Lemonade", in High School the song Lemonade by Gucci Mane was a bit popular in '09. I figured it might be a coincidence, but looked up the new video anyways.

All I could find for now is this trailer (1 minute 10 seconds roughly), but a lot of the references seem quite dark...

I was going to post to reddit over on /r/conspiracy but there's so many shills and whatnot I'd probably be downvoted to oblivion and maybe receive 2 comments.