Why do journalist do this over and over?

I'm breaking a huge story! Sorry, I can't give you any details just yet but it's gonna be yuge! I've uncovered the crime of the century and have yet to share my information with anyone trustworthy. Tell everyone you know about these developments before I release any substantial information. What could possibly go wrong?

<Hangs self with ukulele string while masturbating to leprechaun porn>