Well I can answer that question for you, Mr. Article. If you control what people see, you control what they believe. If you control what they believe, you can make them think whatever you want to think.

It's all about control, of course. They gain control by rigging markets, making money. They gain control by buying political figures or even entire nations , furthering their control. They gain control by crushing each and every object in society that goes against their control - which, in this case, is quite literally the freedom to speak out loud.